"Communication of Sustainable Development and the SDGs: Strategies and Good Practices"

19-20 November 2018, Berlin, Germany

The 16th ESDN Workshop took place in Berlin, Germany from 19-20 November 2018. The topic of the workshop was: “Communication of Sustainable Development and the SDGs: Strategies and Good Practices”. The workshop, which was organized over two half-day sessions, from 19 to 20 November 2018, was hosted by the ESDN in cooperation with the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety. 

The ESDN recognizes that the role of communication in the implementation of sustainable development, in general, and the 2030 Agenda and the SDGs, in particular, is very important. Sustainable development and the 2030 Agenda need to be embraced not only by policymakers and experts in the field, but also by all the different stakeholder groups, in order to achieve their objectives in practice. However, the 17 SDGs and their specific targets are still mostly known by only relatively small groups of people. Therefore, the main objective of this workshop was to look into the needs for successfully communicating SD and the SDGs by highlighting good practice examples of communication strategies and reflect upon future needs of being able to better communicate SD and the SDGs. This included a reflection on the recommendations of the peer review of the German SD Strategy and the new strategy to communicate sustainable development in Germany.


Keynote presentations
Welcome and Opening: The Role of Communication in the Implementation of SD and the SDGs
Session 1: Good Practice Examples of Communicating SDGs from the Supra-national and National Levels
Session 2: German Approaches to Communicate SD and the SDGs

Stakeholder and Citizens Participation Projects as Important Mechanisms for Communicating SD and the SDGs

Jörg Mayer-Ries: Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, Germany

Communicating the SDGs among Municipalities - How to Advocate for Local Governance Action

Sebastian Dürselen: Senior Project Manager, Service Agency Communities in One World of Engagement Global on behalf of the German Federal Ministry for Economic Cooperation and Development, Germany

Communicating the SDGs to Different Societal Stakeholders: Experiences of the German Council for Sustainable Development & Recommendations from the Peer Review of the German SD Strategy

Verónica Tomei: German Council for Sustainable Development, Germany

Session 3: Interactive Discussion on the Take Home Messages of Day 1
Session 4: Good Practice Examples from Different Stakeholder Groups and Media

Pulse of Europe: HausParlamente project

Alexander Freiherr Knigge: Board Member, Pulse of Europe, Germany

Communicating Sustainable Development and the SDGs: Experiences of an NGO

Christoph Bals: Director, Germanwatch, Germany

Journalism and Sustainable Development: What is needed to tell a compelling story

Heike Janßen: Board Member, Netzwerk Weitblick, Germany

17 Goals: Communicating the SDGs in the Media

Iris Rodriguez: Project17, Germany

Session 5: Interactive Group Work–Linking good practice cases to national SD strategies and future needs of SDG communication